If you’re in the pest control business, how are your potential clients feeling? Are they worried about scorpions and termites and black widows? A logo that speaks to trust and security and professionalism should be the basis for the wrap. It’s like they bypass reason and speak straight to emotion. These images speak to a different part of our brains than words. Think about the Apple logo, these days it’s a silver apple with a bite out of it.
You don’t even need to see the word McDonald’s to know what it is.
If you have a family you’re also thinking fun for the kids. That means Big Mac, crispy golden fries and a coke. You’re driving down the interstate on a family vacation and you see a giant 90ft sign with the golden arches on it. They’ll judge your company just like they judge magazines on the shelf or different boxes of food at the grocery store.īrand recognition is so much easier with a great logo. They’ll judge your reputation, your status, your quality, your success, your trustworthiness. The consumer will glance at your vehicle for a few seconds and make a snap judgement. The simple fact that most people miss is that it is ultimately the end user, the consumer, the potential client who decides what a great vehicle wrap design is. Answers like, great colors, great photos, clear text, or a great call to action. If you ask a designer, a business owner and a marketer that question you’ll probably get 3 different answers. You’re here because you’re interested in what makes a great vehicle wrap design. Great Vehicle Wrap Design Starts with a Great Logo